Building community on the internet is an important area to explore in marketing. This is generally referred to as Web 2.0. which represents a community-centric model for communications on the Internet. Everybody from anywhere has the ability to post, share, comment, entertain, and inform using Web 2.0 sites. Business can take advantage of these social networking websites and communities by utilizing strategic Web 2.0 marketing techniques. Through Web 2.0 marketing your business can generate:
- More inbound links
- Increased web traffic
- Brand awareness
- Online credibility
- Higher search engine rankings
- A more competitive edge in the marketplace
- Reputation Management
- Wiki Development
- Widget Development
- Blog Marketing
- Social Forums
- Video Sharing
- Podcasting
- Virtual Gaming